We recommend starting with a small budget and running ads on all platforms initially, then narrowing your focus and increasing budget as you learn which channel performs best for your business. During ad creation, you'll come across a section called "Placements," which gives you the option to advertise on Facebook, Instagram, and Messenger.ĭeciding which platform to run ads on can be a complicated process. Placement: Everything we've discussed so far has been specific to Facebook, so where and how do you start running Instagram ads? Because Facebook owns Instagram, they've made it easy to set up advertisements on both platforms at the same time.It needs to include an image or video, text describing the job and pitching the opportunity, and a link so that when someone clicks on it they can apply. Ad: This is the advertisement that people actually see for your job.For example, for driving jobs you can indicate that the ad should only be shown to people interested in cars and trucks. Finally, you get to choose whether these ads are shown on Facebook, on Instagram, or around the internet with their partners. If you're doing it manually, you can limit this based on interests or current jobs. For ads run through Team Engine, we'll automatically show the ad to people similar to those we've seen get hired and do well in jobs like your job and within a certain radius of your office. Ad Set: This is where you setup who sees the job ad and where they see it.When you run an ad on Facebook or Instagram, people are going to see it in their newsfeed. The Basics of Facebook & Instagram Ads for Hiring While this overview walks through all the details in running your ads manually, you can also use a tool like Team Engine to automatically run ads, or you can hire a digital marketing firm to do the work for you. In the guide below, we'll talk through the basics of getting started with running ads on Facebook and Instagram for your job. Finally, it's also an inexpensive way of getting in front of thousands of people quickly. Furthermore, the great advantage of Facebook and Instagram is that you can get in front of the right people-just people in your geographic area and just people who might be good fits. Social media ads get you in front of people while they're going about other things. Why? According to the 2017 Mind the Workplace report, 71% of people are willing to switch jobs, but most of those people aren't actively looking at job posts or on job boards. This article focuses on Facebook and Instagram advertising. ![]() Your advertisement appears in front of people who may not be job seekers or actively looking for a job, but might be interested in your job.and who are similar to all the people who've shown interest for similar jobs. ![]() This is kind of like your own little Super Bowl commercial for your job. While posting jobs to Facebook and promoting them is a lot like boosting a job on Indeed, the other way to use Facebook and Instagram is to actually run advertisements.
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